Girls Are Our Why
At Good For You Girls, we are unapologetic in our dedication to girls. That’s why from day one, we’ve made sure to put the needs, wants, and wishes of girls first—all in healthy, clean, effective formulas they’ll actually want to use, and parents can trust.
As the mother of two daughters who since birth have struggled with asthma, and allergies, I know how tough it is on parents to want to do what’s best yet also find products their girls would choose for themselves. Sometimes it’s a massive struggle! When I found myself facing this issue with my own girls I took matters into my own hands and started Good For You Girls.
Since 2008, Good For You Girls has provided girls a brand they can call their own. Most of us can remember how new, strange, and exciting it was to no longer be a kid, yet also not quite a full-blown teenager. It was mysterious and confusing, but it was also magical and exhilarating. Good For You Girls gives young girls the beauty boost their skin needs during this time. No harsh ingredients, no overwhelming regimens, and no unrealistic expectations. Just pure, clean skincare that lets our girls know, we recognize that you are changing, and we respect this rite of passage.
The Right Kind of Beauty
As a veteran of the natural products industry, I feel lucky to have been on the front line of understanding the importance of replacing harsh chemicals with greener, safer options in skincare. Because young girls’ skin is changing constantly, it’s doubly important that we not only create products with ingredients that are healthy, but that we give our girls the right kind of care. The entire Good For You Girls line is purposefully focused on the products girls actually need at this age. Skincare basics you will feel good about buying for your girls that are crafted with safe, clean ingredients that nurture young skin. And nothing else.
To me, Good For You Girls is more than just skincare. It’s an opportunity to teach our daughters how to love and appreciate themselves for who they are. To show our girls that we celebrate and respect every moment of their journey to becoming strong, beautiful, confident young women. Thank you for trusting your girls to us—we’re honored to be a part of their adventure.
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